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World Cup & Emirates Airline - katori blog [entries|archive|friends|userinfo]
susan smitten

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World Cup & Emirates Airline [Jun. 29th, 2006|08:25 pm]
susan smitten
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I lived on the 42nd floor of this building. "We all speak one language. Football."


"One game unites us all. Fly Emirates. Keep Discovering." This ad was in the downtown area of Accra, Ghana, in front of a cafe where seemingly the entire nation gathered to watch Ghana defeat the USA. How did those clever Emirates marketing people know where everybody was going to watch the game?
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Comments:
[User Picture]From: revjim
2006-06-29 04:43 pm (UTC)
So... how do they put that giant advert on the building? Is it pasted on from the insides of each window? Does someone actually paint it on the outside? That's... HUGE.
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[User Picture]From: dubaiwalla
2006-06-29 04:52 pm (UTC)
When Emirates started flying to New York, they put up a depiction of the Statue of Liberty on that building. It was substantially taller than the real one.

My office building has a large ad as well (although much wider and far less tall). They paste it on the outside. There are small holes throughout it so that you can still see out (albeit not nearly as well).
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[User Picture]From: revjim
2006-06-29 04:56 pm (UTC)
I imagine it must be in tiny pieces as a big sheet that large would be difficult to manage. It's amazing the whole thing even lines up. I guess it's kind of like the adverts they put on the large SUVs around town. You can see out, but seeing in is almost impossible. :)
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[User Picture]From: antivert
2006-06-29 11:04 pm (UTC)
Yeah, it's in small panels covering the thing, and the panels themselves are covered in small holes around 5mm wide or so so you can see out. It's a similar material to what they use for fast food window displays, though I imagine it's a bit easier to remove than that stuff.
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From: sleepinbeauty
2006-06-29 04:59 pm (UTC)
That ad is definitely impressive in its vast proportions.
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From: (Anonymous)
2006-07-04 02:56 am (UTC)
Hey S. the swede is making his first entry. I miss dubai so much, and love the pics you paste. Seen some of the scenery and as the pics show it's all lovely. =)
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[User Picture]From: chu_hi
2006-07-04 07:41 pm (UTC)
Hey, Mr. Swede! Good to hear from you! So... camping in Fujairah this autumn or winter?
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